By johnmoore (from Brand Autopsy)
The introduction of the Mastrena espresso machine is clearly an investment for long-term success. Starbucks says they will roll-out this new machine to 30% of its US locations by year's end. We're talking over 2000 locations--that's ...
<http://brandautopsy.typepad.com/brandautopsy/2008/03/starbucks-trans.html>
Brand Autopsy
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