Google Alert - make a few

How to Develop a Marketing Message
By Dave Kellogg(Dave Kellogg)
Marketers typically make a few mistakes in defining the audience:
defining it too broadly (per the above), over-reaching, and speaking
low. Over-reaching results from marketing's optimistic tendency to
assume sales will call quite high ...
<http://marklogic.blogspot.com/2008/02/how-to-develop-marketing-message.html>
Mark Logic CEO Blog
<http://marklogic.blogspot.com/>

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