Google Alert - knowing

Features vs Benefits and the importance of knowing the difference
By Sean Cayton(Sean Cayton)
Businesses often mistake features for benefits and consequently use
features to sell services when it's ALWAYS more effective to sell the
buyer on the benefits to them personally. Simply put a feature is
something the enhances your ...
<http://www.caytonphotography.com/photobiz/2008/02/features-vs-benefits-and-importance-of.html>

<http://www.caytonphotography.com/photobiz/>

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